Board of Directors
Michael HansenFounder, Chairman and Chief Executive Officer
Michael Hansen is the Founder of the Company, Chief Executive Officer and a Director. Since inception, Mr. Hansen has continued as the company’s chief strategist and conceptual developer, areas in which he has been recognized globally for his unusually innovative style. Mr. Hansen earned his reputation for creativity and strategic conceptualization early in his career. His early professional experience included a variety of internationally recognized creative environments. Mr. Hansen holds a degree in mechanical engineering and in the late eighties and early nineties worked as a developer for the Danfoss Group. Later, he was recruited by LEGO and was responsible for theme world development spending much of his time designing and creating the highly successful Space LEGO product line. Space LEGO later evolved into the popular Star Wars product line which remains a best seller still today. In 1996, he commenced his entrepreneurial career by developing a successful chain of Mexican-themed franchise restaurants which he sold in 1999 to pursue a career in the Network Marketing industry. His initial experience in Network Marketing included achieving the highest position at two US-based Network Marketing companies, in both telecommunications and financial services. Mr. Hansen founded the company in 2003 to take advantage of the early stages of online trading and combined it with the benefits of the Network Marketing distribution model.Chairman of the Board
Troels AndersenDirectorMr. Andersen is a seasoned entrepreneur with a wide range of global experience and demonstrated bottom line success with several innovative initiatives. Mr. Andersen is currently the CEO of Mondo Ride, one of the leading ride services companies in Africa, a company he founded in 2015. From 2013 to 2015, he was COO of Advantag, loyalty service provider based in the UAE. From 2012-2013, Mr. Andersen was COO of Gastrofy, Sweden's most promising start-up of 2012, as well as industry icon Fetchr. Prior to joining Fetchr, he was Vice President – International of Groupon. He also held a position with Rocket Internet from 2011 – 2012. Earlier in his career, he was accepted into BlackRock’s prestigious Analyst program in London and prior to that he worked as an investment analyst for the leading financial consultancy in Denmark. In his spare time Troels actively invests in innovative companies. Troels holds a Master of Science in Mathematics and Economics from Copenhagen Business School.
Samer ChoucairDirectorMr. Choucair is currently the VP of CE-Creates, a division of the Crescent Group that seeks to create and develop innovative businesses that generate a sustainable social impact and address economic, social, and environmental challenges, a position he has held since February 2014. Mr. Choucair comes from an entrepreneurial background with more than 19 years of experience in the start-up space across a variety of industries, from entertainment to food and beverage, e-commerce, media, and healthcare in Canada, the UAE, Saudi Arabia, Oman, and Singapore. Prior to joining Crescent Enterprises in 2014, Mr. Choucair was the COO of Groupon Middle-East, from 2011 through 2014 where he was instrumental in building the company to its current leading market position. Prior to Groupon, Mr. Choucair held various executive leadership roles with Booz & Co., Spotmedia and Dynacom. Mr. Choucair is a member of several start-up communities and organizations and provides mentorship on a personal level as well as through business competitions, universities, and other organizations such as the Khalifa Fund. He also sits on the investment committee of Dubai Angel Investors. Mr Choucair earned his MBA from INSEAD.